Arxiu mensual: novembre de 2014

Tricks of conversation

Magic concepts

In front of an investor must resort to magic concepts as profitability, results, benefits, successes, to achieve, security, profit margin… These words have to be present in the conversation to appeal to his unconscious.


Positive conversation

It is what we were telling about smile [in another point of the article]. The people like to be with “good feeling” people so if we generate a positive sensation, the investor will have more interest to participate in your business.

Refuse you topics as the crisis, bad news, reviews, etc. Speak you always in a positive way.


Tell you stories

As Josepe Garcia reminds us, “Not yet it hasn’t discovered any antidote for the ‘Many times ago’. The symbolic language, the metaphorical language is fantastic for persuading. Likewise the comparisons are very graphic for reflectins an idea and for convincing: ‘It is as if the company was a sailing boat…'”.


Literal feedback

Use you the same words as your interlocutor to obtain the correct feedback of the talk: “This feedback has to be as literal as possible because in the moment you change any word, your speaker could think you haven’t known him or her”, explains García.


Traducció parcial de l’article Ni tímidos ni arrogantes (


El segle de les relacions horitzontals

El 29 de setembre del 2014, el suplement Es, del diari català La Vanguardia (, portava un títol que em va atraure i que, fins i tot, em portà a traduir-lo en part.

Es titulava ¿Qué tipo de jefe tiene?¿Cómo se relaciona con él?

Ací teniu la traducció:

“The third generation of heads –reached [Eada Steven] Poelmans– is different because knowledge, very long, highlight the relations. The workers have to move the information to the chief”. This model adapts to the current tendencies, more net, when the physical or digital borders, the information flows and the new technologies velocity speed compels to drive and be in a continous adjustment to a new situations.

Change course in your business

Five examples of enterprisers that gave a new direction to their initial activity another… And they survived!


Change course in your business

Can a screws company convert into a manufacturer of dental prothesis? You bet! Opposition to change is the worst for a business that is out of order and if a change of activity is essential, it would be a good idea a fast alter without any tremble of hands. Here you are five examples of enterprisers that knew how to re-focus their occupations in time.


Anything is unchangeable and even less in the jobs world. There is not a little number the quantity of companies that began with an economic model and finally were succesful with another very different. There are companyies very well-known such as the Keraben group, that began as a pesticides manufacturer and finished turning it into a world reference pottery recoverings. Or Abengoa, that started as an electric meters and now is one of the main Spanish and world engineering companies. Or, out of our borders, the emblematical case of IBM, that was near its disappearance till it knew how to re-focus as a technological services company…


Grounds to make the decision

The grounds for the re-focus can be varied, from the more basic of a mistake in the initial approach of the strategy to a normative change than can treat our model, or an upset in the market or a tendency modify amongst other possibilities.


Motivations are actually indifferent. The most important in this field is to be capable to recognize that business model is going bad: it requires a re-focus turn, to begin a precise way and, overall, without sticking to old references.


“Often the entreprisers persist in an idea of their business and they are not aware of the convenience of considering approaches to what they believe how should be the model. It’s a good idea to come closer to it with a more direct form, so the project could be adapt progressively to the reality the enterpriser could be find with”, explains Jordi Vinaixa, head of Instituto de Iniciativa Emprendedora of ESADE.


“It’s what I know like Christopher Columbus: it begins in a direction and with an objective and, depending on he or she finally finds, [the enterpriser] change direction to another discovery model”, he finishes.


Traducció parcial de l’article Cambio de rumbo en tu negocio (